Starting an art class business is easy — in this article, we’ll show you how.
Starting an art class business revolves around 4 simple steps:
There are a lot of art class businesses out there. That doesn’t mean you can’t start your own — that just means there’s a lot you can learn from people who have already done the hard work! For example, by looking at other artists who have already started doing classes, we can figure out the technicalities of pricing, how to engage a course community, the workflow of a class, etc. This makes it so you don’t really have to work as much about the business side, and can instead focus on your art class.
If you want to sell anything on the internet, you’ll usually need to be incorporated. Don’t fear! Incorporation has been drastically simplified over the years, with many states requiring only an easy online application. If you don’t want to deal with your state’s process (and have a little money to spend) you can go through Stripe Atlas instead and they will handle all incorporation proceeds for you. If you’re starting an art class business, you’ll want to incorporate it as a limited liability company, or LLC. That being said, if you ever wanted to become a larger business than just yourself working individually, you may want to give a C corporation a try.
As I mentioned, there are a lot of art class businesses out there. Earlier that served to our benefit, but now you have to ask the ultimate question: how are you different?
There are a lot of ways to differentiate yourself, but the ultimate way to create your niche is also the easiest: just focus on what you enjoy. If you like drawing in a certain style, or like drawing certain things, or like drawing from a certain show or videogame, then teach that. Think of maybe 2-3 of these things you like, and then combo them into one. More than likely, this combination is going to be far different than anything else that is currently on the art class market.
Many think that, when they first start a business, their customers will magically come to them. If only! In reality, all businesses — art class businesses included — need to do some preliminary outreach to get their name heard! There are a lot of ways to do this — from paid ads, to SEO, to simply DMing people on Instagram and Twitter — but the exact strategies are out of the scope of this article. Pick one strategy, or a few, and get your name out there. It will feel weird at first (it always does!) but the potential rewards it can grant you are limitless.
Anyway, that’s all for this post. If you want more in-depth help on how to start a business, we recommend checking out our courses on JBR Consulting. You may also be interested in joining our community on Discord — you can find a link here!